The Dixon School of the Arts brand development project was a special one. This school was once A.A. Dixon Elementary School. A public school on the west side that I, along with my twin brother, attended for fifth grade. At some point after my younger sister graduated, the school was closed. It was re-opened and operated under a few different names over time, but would be renamed Dixon School of the Arts. The school had dealt with its share of unfavorable press over the years. A new brand would pull the school out of the shadow and motivate the community it served to support it's new mission. What a great cause, right?
After meeting with the school principal, I cam away with a lot of information and the task of finding a way to communicate it clearly to a variety of audiences: faculty, staff and students, the community, and their shareholders. I knew that I wanted the design to represent excellence. After a great deal of brainstorming, I settled on using a pinwheel in the design. It was the perfect symbol for explaining their philosophy. Since developing this brand in 2012, the school has moved to a new location and is now a private Christian school. Their brand identity is still in use.